EVERYONE WANTS TO BE A CRACK FEW ARE WILLING TO CRACK.

A mental, strategic and emotional transformation process for those who know their next version is not built in comfort.

March 20 to 22, 2026

Segovia, Spain

Apply when you are ready

EXPERIENCE

MAXIMUM INTENSITY MENTORING

You are not coming here to learn. You are coming to transform.

Welcome to Cracks Factory, where high performance stops being theory and becomes real tension.

This is not a course. It is not a conference.

It is an immersive, radical and practical experience designed for leaders who need to reform how they think, decide and lead.

For 48 hours, you will enter an environment of creative pressure, surgical mentoring and applied strategy.

You will unlock psychological principles and influence triggers used in high stakes contexts, designed not to inspire you, but to break patterns, raise the standard and provoke real action.

But what is activated there does not end there.

During the following 90 days, you will receive strategic
support to consolidate what you lived, apply it in your
environment and turn each internal crack into
tangible results.

The goal? To leave with a reformed mindset,
a distinctive presence and a clear system to multiply
your team’s performance.

Your transformation is not optional. It is inevitable.
And it starts here.

I WANT TO ENTER THE FACTORY

EVENT

Why should I ATTEND?

You will live what others only read.

There are no motivational talks or textbook recipes here.
Cracks Factory is a living, interactive and brutally lucid environment.
Every dynamic is designed to break your old molds
and activate new ways of thinking, communicating and leading.

You will break blocks you did not even know you had.

This process does not focus on what is missing,
but on what is holding you back.
It confronts you with invisible patterns,
and guides you to rewrite them from the structural level.

You will audit your leadership with raw honesty.

Are you really as clear as you think?
Does your team follow you or just obey you?
There is no makeup here, only vision, tension and truth.
You will leave with certainties and a new system for internal decisions.

You will connect with minds that play for real.

This space gathers cracks, not fans.
People who are already doing big things
and are looking to sharpen themselves, not decorate themselves.
You will leave with ideas, yes.
But above all, with new alliances.

You will take real tools with you.

No inspiration that fades in two days.
Everything here is designed to be used:
Mental models, decision making frameworks,
principles of influence and presence protocols.
All tested in high stakes contexts.

This event is not a promise.
It is a point of no return.
Because once you crack, you cannot lead the same way again.

I ACCEPT THE CHALLENGE

MENTOR

Who is behind Cracks Factory?

Israel Guerrero is not a guru.
He is a challenging strategist.
A mentor with surgical vision and a special talent for detecting what limits you, even when you do not see it yet.

He has advised more than 200 companies in processes of deep transformation.
He has spoken before 250,000 people on stages across five continents.
And he has designed marketing and leadership strategies that have generated tens of millions in measurable results.

But his obsession has never been to talk. It has been to create environments where something is put under tension, it breaks, and on the other side a more lucid and functional version of the leader emerges.

That is how Cracks Factory was born, a high voltage environment designed to reform habits, internal structures and leadership styles through his own system, the Crack Method.

Information

Frequently Asked Questions

Cracks Factory Weekend is a deep transformation experience designed by Israel Guerrero for leaders who are not looking for more content,
but for a version of themselves able to sustain a new level of impact.

It is not a course. It is not a conference.
It is the core of a premium, intensive program created to provoke what almost no process achieves: strategic tension, brutal clarity and sustained action.

You do not come here just to learn. You come to put what you know under tension, to reformulate what you do,
and to apply principles that very few can sustain with coherence under real pressure.

For three days, you will live in an environment carefully designed to challenge you, reform you and expose you to a version of yourself that can no longer lead the way you did before.

Cracks Factory Weekend is a three day high intensity experience designed to put your way of thinking, deciding and leading under tension, in an environment created to provoke real transformation.

Through strategic dynamics, direct exposure and guided confrontation, you will enter a process that will let you see with surgical clarity what is holding you back and what you need to deactivate to operate at another level.

We do not work on the obvious.
We work on what you deny, on what you postpone and on what you do not yet know is limiting you.

Israel Guerrero and his team apply an exclusive methodology based on the Crack Method, designed to take you to a point of no return,
where what you used to consider enough becomes unacceptable,
and what once seemed unattainable becomes inevitable.

The next Cracks Factory Weekend will take place on March 20, 21 and 22, 2026, in the province of Segovia, Spain.

Before confirming your place, you must go through an admission interview.
Not everyone gets in.

This process is designed to ensure that each attendee fits the level of demand, mindset and commitment the experience requires.

Your investment includes much more than a weekend.
It is full access to a transformation system designed to reform your mindset, sharpen your leadership and restructure your way of operating in high stakes environments.

It includes:
- Exclusive entry to Cracks Factory Weekend, a three day in person high voltage experience designed by Israel Guerrero.
- Premium accommodation with full board, in a private location in the province of Segovia.
- Personalized strategic analysis, with a post event report on your break patterns, blind spots and growth lines.
- Twelve weeks of structured follow up, where you will apply the Crack Method directly to your professional and personal life under the supervision of the team.
- Optional exposure in future phases of the project, with visibility on Cracks Factory channels for those who request it and are approved.

Cracks Factory Weekend is designed for leaders, entrepreneurs and ambitious professionals who are ready to reform how they think, decide and lead.

It does not matter if you lead an established company, a growing team or a personal project.
What matters is that you are willing to be put under tension and guided toward a version of you that can sustain more clarity, more personal power and more real impact.

This program is for those who no longer seek inspiration, but transformation.
For those who do not want to do it as always, but to do it better, deeper and more present.

Ideal for:
- Business owners, entrepreneurs, executives, coaches, mentors, investors, therapists, creatives and professionals who want to expand with structure.
- People who already demand a lot from themselves and know they need new codes to sustain their next level.

If something inside you already knows you cannot keep operating the same way,
Cracks Factory is the environment where that becomes irreversible.

You will live something that does not exist anywhere else.
And it will show in how you lead, how you decide and how you sustain what comes next.

Here is what you will find and what goes with you:

1. An experience of radical transformation designed to put you under mental, emotional and strategic tension. There is nothing like it on the market.
2. An exclusive environment, in an architecturally striking space, with memorable landscapes and high level gastronomy.
3. A clear diagnosis of your blocks, break patterns and real opportunities for expansion.
4. A personalized plan that is born from what you lived and is applied to your business, team or project with structure and precision.
5. High performance frameworks and principles already tested in real pressure contexts, adapted to your profile and rhythm.
6. Ninety days of strategic support to consolidate the change and turn it into visible results.
7. Real relationships, deep connections, new alliances and friendships forged from authenticity, not from posing.
8. Optional access to visibility within the Cracks Factory ecosystem for those who decide to get exposure.

If you have to ask yourself, it probably is.
This process is not for when you are comfortable or when you have time.
It is for when you can no longer keep operating the same without betraying yourself a little.

It is not about waiting to be ready.
It is about deciding that you will be, because the next level is not built from comfort.
If something in you is already making noise, listen to that.

Israel Guerrero is not just another speaker.
He is an architect of transformational processes.
A strategist with more than a decade accompanying leaders, brands and structures that operate under real pressure.

He has delivered more than 3,000 talks and has worked with companies that have generated millions thanks to his systems of influence, marketing and leadership.

But his real obsession has not been to teach.
It has been to create environments where something in you breaks,
and from that break a new way of being, deciding and leading emerges.

That is how Cracks Factory was born,
a premium environment where Israel condenses years of experience in high level management, applied psychology and personal strategy,
and brings them down to earth in a method designed for people, not only for structures.

The experience takes place in a private enclave located in the province of Segovia, Spain.

An architecturally striking space surrounded by nature, designed to cut through routine and elevate your perception from the first minute.
The exact location is shared only with admitted participants as part of the immersion ritual.

Here, every detail, the environment, the aesthetics and the atmosphere, has been chosen to sustain the transformation you are going to live.

You do not need anything technical or special.
But this is not a space to come on autopilot.

We recommend bringing comfortable clothing, yes, because the dynamics require commitment.
But also a presence that reflects the kind of leader you are ready to embody.

There is no uniform, but there is a code:
aesthetic awareness, physical readiness and mental presence.

Prepare as if what you are going to live could change the way you see yourself, because it probably will.

Your place at Cracks Factory is not just a ticket.
It is the beginning of a process that adapts to you, to your moment and to your leadership.

For this reason, places are transferable only if you request it more than 90 days in advance.
From that moment on, your place is already integrated with the preparatory process and cannot be reassigned without compromising the experience.

Access to Cracks Factory begins with a €100 deposit, refundable if you do not move forward in the process.

That deposit gives you access to a strategic call with the admissions team, where we will assess your moment, your goals and whether this experience is for you.
Only after that call is full or installment payment enabled.

If the process does not produce a real, measurable or applicable change, we will refund 100 percent of your investment.
That clear.

But experience has shown us that never happens.
Because we do not work from the superficial.
If you are willing to sustain the process, the process will do its part.

Testimonials

Expanding Limits I’ve learned that my limit is beyond what I believed. I can do more than I think. André Vandemeulebroucke - Crypto Investor

Overcoming Fears I've realized that I’m much stronger than I thought. It has helped me overcome so many fears and do things I never imagined I’d be able to do. Esther Pradilla - Lawyer and Couples Coach

We’ve Lived Something Extreme It was something I could imagine, but it honestly exceeded my expectations. I expected something more traditional, not so extreme or real like what we’ve experienced. Casandra Furio - Business Owner